Pop culture is ever changing and occurs in a specific place and time. Culture is a learned behavior that constantly surrounds us and can drastically influence our society by transforming our beliefs, model of behavior and even our sense of self. Mass media is one topic in which our society is greatly dependent upon for information, amusement, ideas, opinions and most importantly, how to ‘make sense’ of who we are and what type of person we should be.
Director’s films in the past tended to have more of a moral and important message for the public. In today’s pop culture society, directors are so focused on profiting from their films that they are willing to sacrifice quality for quantity, producing as many sequels as possible, rather than focusing on “a great movie.” As a result, this can be very misleading for today’s society by sending the wrong message. Sex appeal plays a major role in films causing persons from adolescents to adults to feel that they should look or act a particular way. This could lead people to believe that if they do not conform to these cultural norms it could cause a poor self image of themselves or others.
I could not agree more in your assessment of the bottom line taking precedence over the story line and quality of the film. The best example I can think of is the Star Wars series. There were so many opportunities to make that a mega blockbuster but in my view it fizzled. Concerning the bottom line, it seems as though the movie producers are working ever harder to include advertisements throughout the film in the props they use. Great Topic!
ReplyDeleteYou make some good comments about the changing nature of movies, but how does it reflect the changing nature of the consuming public?
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